Welcome!

Hello Builders,

Today, we got:

• A breakdown of Coach Deion Sanders video strategy

• A new AI editor on the market

• Popular tools

Let’s begin…

Analysis

Deion Sanders is crushing social media right now. I can’t go a day without seeing him and his shiny sunglasses.

This is all thanks to his simple yet effective video content strategy.

And he’s doing it in a way that EVERY CEO needs to follow if they want to be the “face of the brand”.

Here’s what he did…

1. Brought onboard a video content lead

The most important step you can take. Between being a football superstar, coach of a college football team and a father, Sanders is a busy guy.

So he did the smart thing: enlist one of his sons to be his video lead.

This takes all the bullcrap production responsibilities off his plate. It frees up his day so he can just focus on what he’s best at.

Trust a video creative with your image. He will make you look better & capture more of you than you could ever do yourself.

Some key traits to look for in a video lead:

• strategic mind (understands marketing just as well as production)

• ownership of the brand

• builds & maintains a system to get content

2. He gets film every day

deionsanders

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As a CEO running a company, you probably drop amazing nuggets of wisdom on business & life on calls, walks, meetings & to your sleep paralysis demon.

What if these were all captured on video & turned into content?

That’s exactly what Coach Prime does through his day. His son films all the interesting moments while he coaches, motivates, commutes and meets celebrities. Video creation on autopilot.

No time on a set, no time prepping scripts. Just raw, authentic lifestyle footage.

This is the most efficient way to capture content for a busy boss.

3. He makes ~2 videos everyday

From all the footage he shot, his son puts out ~2 videos every day onto his socials. He’s ACTIVE. Volume + quality works, people.

Imagine - your entire social media following sees you crushing 1-3x a day on video. What happens?

• you’re forever top of mind

• faster following growth

• more influence

• people feel like they know the real you

Impossible to lose.

Now, before you take this strategy and run with it, realize 1 thing.

This strategy is reliant on a key aspect of Coach Prime as a person: He has a well defined personality.

The LA Times went so far to say Coach Prime’s Colorado experience “isn’t just the best story in college football — it’s the biggest story in sports. Period.”

He’s high T. He’s motivating. He has limitless energy. He openly shares fatherly wisdom. He’s very expressive & has amazing confidence on camera.

Put simply: If you are boring, this strategy will not work for you.

This doesn’t mean you need to act like Coach Prime to get results. Many calm & more chill types do just fine growing a following.

But you need to have a sense of self-assured confidence in all you do. You cannot shell up and expect to blow up.

AI x Video

A new AI editor just dropped: Capsule.

Marketed as a beginner friendly AI editor for marketing teams - this seems like a great stepping stone for companies to start creating video content. Plus, it has a free plan.

We’ll give it a test and see if it’s up to par.

Popular Tools

Capcut: the most versatile editor for short content. Useful on both phone & desktop

Captions: the easiest way to put high quality captions on your video

HeyGen: Create full AI videos from text. No shooting or editing required. NEW: automatic translation from English to other languages.

Opus Pro: Handsfree AI video content clipping. Automatic captions, cuts & titles.

envato elements: Get royalty free stock footage, music, sounds, graphics, templates and more under 1 subscription

Cinema P3: Turn your iPhone into a cinema camera

Canva: The easiest to use graphic design tool around. All our thumbnails & logos have been spawned from Canva. You can now make videos on it, too!

eleven labs: scary good AI voiceovers

That’s a wrap

If you have anything interesting to share, send us a DM on Twitter: @tigerjvideo & @videobuildersio

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