Hello Builders,

Today, we got:

🎥 ANALYSIS: How to approach video captions in 2023 (RIP Hormozi captions) + an expert’s take

📈 TREND: 2 cool news AI tools to keep an eye on

🛠️ More popular tools added

Let’s begin…

Captions has been the hot topic since short video content blew up in 2020.

People were rapidly searching for “what works”, testing all sorts of things.

Many people were taking the white bars “square” format popularized by GaryVee on Instagram in 2017-2019 and just stretching it vertical.

Then, a guy came around you might’ve heard of: Alex Hormozi.

And with Hormozi, came “Hormozi captions”…

These consisted of:

• bold font

• color tracking based on Alex’s speech

• emojis

• tilts & small movements

For the time, these were revolutionary simply because they were effortful & new. They became the “standard” style.

But now?

There’s over 2,500 people on fiverr selling “Alex Hormozi Captions” right now.

The maxim rule: once a trend becomes a market, you need to start looking ahead.

And that’s where we’re at now. Even Hormozi doesn’t use that caption style anymore.

So, what to do?

If you’re using captions on your videos, try 1 of 2 things:

1. Use native captions from each app

A recent finding from TikTok’s Creative Codes is that videos do well when they look native. High volume testing from other creators on Instagram shows the same. Therefore, in-app captions are a safe & very quick option for most.

2. Create a custom, on-brand caption template in your editor

If you’re going for a more premium, cohesive brand feel, try making your own style. Your videos will stand out. Plus, the brand experience will get extended reach. Little touches matter. An easy app to do this in is captions.ai.

Test both and see what you like.

For a final word, meet Marco, Creative Director @ Starter Story.

He’s driven tens of millions of views & blew up Starter Story to over 230k on IG.

HeyGen

What is it: 100% AI generated talking head videos

Why does this matter: You can basically “scan” yourself once and create infinite videos, forever. No shooting required.

Like most AI tools right now, it’s rough around the edges. But in 6-9 months, this thing can be a great tool in your arsenal.

Potential use case: Create 2-3 “ideal market archetypes” in HeyGen. Write out 30, 1 minute scripts with ChatGPT. Feed them into the HeyGen bots. Add captions, b-roll, animations.

Organic traffic on crack? We’ll see.

Eleven Labs

What is it: AI voiceover & cloning tool. Simply input your script & get a high quality voice file to use with all your projects.

Why does this matter: No more spending 100$ on a 100 word fiverr voiceover that takes a day to get sent over. Throw in a full 1000 word script, click a button and get it in seconds.

Potential use case: Video Sales Letter’s & direct response ads. Instant, perfect quality voiceovers with a click of a button will rapidly decrease time & costs between tests.

Our founder’s agency already made one for a CPG client that helped sell out their first run of product:

If you have anything interesting to share, send us a DM on Twitter: @tigerjvideo & @videobuildersio