Welcome!

Hello Builders,

Today, we got:

• An absolutely insane (and artistic) short form advertisement

• Turn mock ups into videos with 1 click

• Tried and true YouTube growth wisdom backed by data

Let’s begin…

Content Breakdown

Insane Storyselling Short Form Ad

What this is: An ingenious, fast storyselling ad for Opal, a screen time reduction app.

Why it matters: This ad needs to go in your swipe file right this second. There’s a drive with short form to create “ugc” ads that look like regular content - instead this ad takes a high concept approach to brilliant success.

Lessons you can apply to your content:

- Focus on the story and your big idea. And make your big idea, bigger. Nail that down before you shoot anything

- quick cuts are winning cuts. Hold a shot just as long as it needs to be effective, then move to the next.

- don’t just rely on boring stock footage, plus archival clips & add motion to images for an explosive feel

- Think outside the box with your UGC. Opal purchased the rights to use this piece of content as an ad. The original can be found here.

AI x Video

What this is: Jitter, a popular motion graphics tool, has the ability to directly copy paste Figma graphics into its video timeline.

Why it matters: For content teams, collaborating between design & video teams can be a nightmare. This copy/paste feature makes it super easy for the motion animators to take existing on-brand design materials and use them for videos.

Takeaways for you: Try Jitter if you want smoother workflows between graphics & video editors for ads/content.

Expert Opinion

What this is: Asking people to subscribe to your YT channel makes a massive difference in whether or not they actually click the button.

Why it matters: Little asks add up. And yes, sometimes it feels stupid. But remember, YouTube is a long game. The more you ask, the more you receive.

“Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you.”

- Matthew 7:7

Popular Tools

Capcut: the most versatile editor for short content. Useful on both phone & desktop

Captions: the easiest way to put high quality captions on your video

HeyGen: Create full AI videos from text. No shooting or editing required. NEW: automatic translation from English to other languages.

Opus Pro: Handsfree AI video content clipping. Automatic captions, cuts & titles.

envato elements: Get royalty free stock footage, music, sounds, graphics, templates and more under 1 subscription

Cinema P3: Turn your iPhone into a cinema camera

Canva: The easiest to use graphic design tool around. All our thumbnails & logos have been spawned from Canva. You can now make videos on it, too!

eleven labs: scary good AI voiceovers

That’s a wrap

If you have anything interesting to share, send us a DM on Twitter: @tigerjvideo & @videobuildersio